The Playbook — № 01ATL
A letter every other week from the baseline. What I'm shooting, how I'm building, and the business of basketball media.
The frame— what I shot, the lighting I used, and what I'd do differently. The real settings, the raw edits, and the misses.
The brand— why some hoopers look like pros online and some don't. We'll break down what actually moves the needle for coaches, brands, and followers. The advice I wish I had at seventeen.
The build— building a studio in public. What gear is working, what broke, and what I'm learning every day about working with athletes.
No fluff. Just the work.
